Stitching Dreams: The Rise of James Lauren Beauty
James Lauren Beauty is more than just a business; it's a passion project that found its roots in a familial bond and a love for crafting. Founded in 2017 by Rebecca, while she was still in law school, the company draws its name from a blend of her and her brother Thomas's middle names.
The company was initially focused on crafting quilt kits with the help of her mom, Jan Lipker, and with Thomas lending a hand in cutting fabric. However, the onset of the pandemic in 2020 prompted a shift towards producing affordable masks for sale and donation. With a knack for sewing passed down through generations, the family quickly adapted, and their masks garnered widespread attention, leading to a natural progression into quilting. Since then, James Lauren Beauty has flourished, receiving numerous commissions, exhibiting at prestigious venues like the National Quilt Museum, and gaining recognition in various media outlets.
Jan (Left) and her daughter Rebecca (Right)
Challenge
Despite their success, James Lauren Beauty faced a significant challenge in ensuring precise and efficient cutting for their quilt designs. Hand-cutting fabric was time-consuming and lacked the precision necessary for intricate quilting patterns. This challenge hindered their ability to meet the growing demand for their products and threatened to impede their creative process.
Solution
Custom Shape Pros emerged as the solution to James Lauren Beauty's cutting dilemma. Their custom dies streamlined the production process, enabling faster and more accurate cutting of fabric. This transformation allowed the company to scale operations and fulfill orders with ease.
In the words of Lipker, the co-founder of James Lauren Beauty, "The custom dies allow us to save time by cutting fabric faster and more accurately over hand cutting. This allows us to create our quilts faster. Cutting a king quilt by hand took two or more hours. The custom die allowed us to cut the same quilt in 15-20 minutes with each piece cut perfectly.”
Reflecting on the impact of Custom Shape Pros' solution, Lipker adds, "It can even turn your hobby into a business. We average 2-4 quilts per month. This would not be possible without our custom dies.”
In conclusion, the collaboration between James Lauren Beauty and Custom Shape Pros exemplifies the power of innovation in small businesses. Through dedication and strategic partnerships, they've turned challenges into opportunities, achieving remarkable success in the world of crafting. Their story inspires us to embrace change and pursue our dreams with passion and perseverance.
More customer success stories: Etsy Stores, Apparel & Jewelry
and Children's Products
Company
James Lauren Beauty
Location
Bedford, Ohio, USA
Customer Since
2020
Die-Cutting Machine
AccuQuilt Studio 2, AccuQuilt GO!
Do you have an idea? Let us help you get started with a FREE quote.